KNWN Visibility
Get found and chosen
Track how ChatGPT, Claude, Gemini and Perplexity describe your brand, which prompts you win, and where competitors show up instead.
Your next biggest customer isn't human.
AI agents now research, compare and buy on a shopper's behalf. KNWN tests what they see on your site, whether they choose you, and what stops them from buying.
Trusted by 2,000+ brands tracking how AI sees them
KNWN is a Mucker Capital portfolio company.
In twelve months, every major platform built a way for AI to buy. Shoppers are starting to use them.
Microsoft, Google, Shopify and Meta each switched on AI buying this year. Shopify made it the default for its merchants. None of them will switch it back off, and this holiday season is the first real test.
Read the full analysisEvery AI purchase passes through four stages. Brands can lose the sale at any of them.
- 01
Find
Does the agent know you exist?
If AI answers never mention you, you don't make the shortlist.
- 02
Read
Can it load and understand your product pages?
Pages that block bots or bury price and stock in scripts can look empty to an agent.
- 03
Choose
When the agent is the one deciding, does it pick you?
Our research found the brand an AI recommends isn't always the brand it picks when asked to buy.
- 04
Buy
Can it get through your checkout?
Steps built for people, like account walls, pop-ups and captchas, can stop an agent before the order goes through.
start here
Agent Diagnostic
We run your brand through all four stages the way an agent would and show you where it drops off. You get the findings and a clear view of which fix, if any, is worth making.
DualWeb
Get read
Serve AI crawlers a clean, synchronized version of your site at the same URL. Your human site stays exactly as it is.
KNWN Studio
Get bought
Custom MCP servers and ChatGPT apps that let agents search, compare and act on your product or store. You own the code, and it runs in your infrastructure.
What happens when AI does the buying?
We gave an AI the same shopping task two ways: recommend the best options, or pick one and put it in a cart. Across 400 shopping attempts in 20 purchase scenarios, the brand it recommended wasn't always the brand it chose.
Findings publish weekly starting October 6th.
Who we work with
A good fit
You're a brand with your own storefront and a working product catalog. You want to know what an AI agent sees when it arrives, and whether it picks you over a competitor.
Not the right fit
You sell only through Amazon, you're looking for a website redesign, or you want a basic chatbot.
FAQ
Is agent shopping real yet?
It's early. Shopify's president described AI-driven order volume as "small" compared with Shopify's overall sales. But the checkout rails are already built, and the biggest platforms are putting agents in front of shoppers now. That makes this the time to learn what agents see, before volume picks up.
Doesn't Shopify already handle this?
Shopify gives agents access to your catalog and checkout. That tells you an agent can reach you. It doesn't tell you how your product data reads to an agent, or whether the agent chooses you over a competitor. The diagnostic answers those questions.
Do I need an MCP server?
Maybe not. Many platforms already expose a standard agent connection. A custom MCP server makes sense when agents need to do something your platform doesn't support. The diagnostic will tell you if you're in that position.
How are KNWN, KNWN Visibility and DualWeb different?
KNWN Visibility measures how AI answers mention and cite your brand. DualWeb makes sure AI crawlers can read your site. KNWN Studio builds the connections agents use to act on your product. The Agent Diagnostic sits across all three and tells you which one you need.
How long does it take?
The diagnostic is scoped on a call. A custom MCP server build takes 2 to 4 weeks and a ChatGPT app takes 3 to 5 weeks.
Your next customer is already shopping. Find out what's stopping the sale.
No production credentials needed for the first conversation.